Great entrepreneurs all have one thing in common: they have something truly unique to offer the world.
That’s certainly the case for business consultant and coach Nida Leardprasopsuk. Nida has worked with some of the world’s leading businesses and top Fortune 500 companies, guiding them to new heights. In her decades-long career as a female business consultant and empowerment coach, she discovered what sets apart every successful business — companies like Tesla, SpaceX, Apple, Airbnb, Netflix, and even individuals like Taylor Swift.
The secret Nida learned is simple. All of these businesses work according to the immortal words of Coco Chanel: “In order to be irreplaceable one must always be different.” The solutions to the problems they addressed in the market are unique and without equal.
What does this mean for entrepreneurs? In Nida’s case, it means:
● Identifying the differentiating factors that will lead each of her clients to succeed
● Strategizing ways to strengthen those factors for even more growth
● Recognizing the unique qualities that she can offer to consultants, thought leaders, service-based entrepreneurs, and other purpose-driven experts and coaches
Keep reading to learn more of Nida Leardprasopsuk’s insights into how great entrepreneurs operate. This article will also discuss how each entrepreneur can tap into their unique skill set in order to make themselves irreplaceable in the marketplace.
Becoming a Category of One
Today, customers have higher expectations than at any point in the past. They aren’t looking for something completely average. They’re shopping for something that’s a cut above.
Of course, that doesn’t always mean that they want a luxury brand. It means that they want to find the best possible solution to a problem they’re facing. Perhaps they want a particular, niche service. But they definitely don’t want something run of the mill.
Services need to stand out from the crowd in order to attract customers. The same thing goes for entrepreneurs and businesses.
Nida Leardprasopsuk has pointed out again and again that businesses must be a category of one in order to rise to the top of today’s market. They need to be unique and offer something that nobody else can match. This is the solution to the problems of competition, distraction, and commodification.
What does it mean to be a category of one? It can mean a few different things, but here are some of the key qualities.
Becoming a Thought Leader
A thought leader is someone who knows a subject inside and out. These people are experts in their fields and have a unique perspective to offer. They have a good deal to offer the world, and they bring their insights into their areas of expertise.
Thought leaders can share their insights through articles and blog posts, or even via LinkedIn. Podcasts are another great way to share ideas with others in the field. Publishing insight is a great way to attract publicity, develop a following, and build credibility in a field.
Self-actualizing involves finding the means to achieve one’s full potential and reach it.
Bear in mind that great entrepreneurs are not passive participants in life. Instead, they’re natural leaders who are capable of taking charge of the world and shaping their own destiny.
A great entrepreneur doesn’t sit back and wait for someone to hire or promote them. Rather, they use their passions and talents to create a new and unique business.
Operating Your Life’s Best Work
Great entrepreneurs are never satisfied with doing a mediocre job. They perform at 100%, making sure to give it their unique twist — whatever the project may be.
Being a category of one means never being satisfied with average performance. Each and every task gets taken seriously and is treated as a passion project.
Hyper-Growing Your Business
Inevitably, when you’re offering a unique and valuable service to the world, your business will grow. Since no one else can offer precisely the same service as you, people will be lining up to join your team. You will easily attract good publicity. Marketing and sales will naturally follow suit when you have an exceptional offer to provide.
Most entrepreneurs want to build a business that they’re truly proud of. That means avoiding generic products and services. Rather, they discover a new path forward.
All too often, new entrepreneurs take the easy way by providing their clients with generic solutions that achieve mediocre results. In order to succeed, though, business leaders need to go the extra hundred miles and achieve extraordinary results. That’s the way to differentiate yourself, cut through the noise, and become truly irreplaceable.
What Makes a Business Successful?
Great businesses follow what’s known as the Blue Ocean Strategy. In order to stand head and shoulders above the competition, they offer goods and services that simply don’t exist anywhere else.
In other words, a great business creates a signature process so as to become known for something unique. The most successful enterprises share a few things in common, which Nida Leardprasopsuk has defined as the four pillars of a category of one business:
● Unique positioning
● Innovative solutions
● Unique, immersive customer experience
● Incomparable results
Taking the Right Steps Forward
Every great business is unique – that’s what makes it a category of one. But, as Nida Leardprasopsuk has discovered, the top businesses tend to follow certain steps when they define themselves as a category of one business. Here’s what that looks like:
● Shifting to a mindset of infinite possibilities
● Reinventing themselves and their business
● Carrying out a 360 assessment as well as external and internal deep dive research
● Finding new business angles
● Crafting innovative, expert offerings
● Market testing new ideas
● Launching, positioning, and marketing in new, creative ways
● Building momentum through high impact visibility campaigns and conversion events
● Constantly innovating their business strategies and offerings
● Investing in excellence by building up a business and team that operates from a customer-centric mindset and consistently offers the best services to their clients
There are certain things that great businesses, from Tesla to Netflix, all have in common. They all have captured a big share of the market by offering something unique and valuable to customers. Instead of being content to copy existing businesses, these companies have positioned themselves as thought leaders and as businesses to emulate.
Today’s entrepreneurs can study the patterns of successful business leaders and craft their own winning trajectories. Start by reading Nida Leardprasopsuk’s book about unlocking your hidden entrepreneurial superpowers and impacting millions with your expertise. You can also take Nida’s quiz and discover your strengths as a business leader. Get started right away!