Laura and Lauretta: Popular Ghanaian Twins Shares How They Established Successful Cosmetics Business

  • Laura and Lauretta, popular Instagram twins in Ghana, have taken to their Youtube channel to share some of their strategies for a successful business
  • The sisters are the founders of a well-known cosmetics store on Instagram called ‘The Twin Store’
  • In 2020, they came up with their own makeup line known as ‘Girl Boss’, which currently is into the production of lip gloss, eyebrow pencils and gels
  • Popular Ghanaian twins Laura and Lauretta, who double as Instagram celebrities in Ghana, have recently shared some tips they employed to run a successful cosmetics brand.

    Laura and Lauretta: Popular Ghanaian Twins Shares how they Established their Successful Cosmetic Business Laura and Lauretta: Popular Ghanaian Twins Shares how they Established their Successful Cosmetic Business. Photo: Laura_K.Source: UGC

    Laura and Lauretta are the founders of a popular cosmetics store on Instagram known as ‘The Twin Store’.

    The sisters also have their own cosmetic line called the ‘Girl Boss’, which currently sells lip gloss, eyebrow pencils,s and gel. sighted a video on their Youtube channel with almost 60,000 subscribers where they talked about some of the things one needs to look out for to have a successful business.

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    While they appealed to their Ghanaian audience, the tips happen to be applicable in any business far from Ghana.

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    The tips they shared have been listed below;

    Manufacture your products locally

    The unstable nature of the dollar can make production outside the country expensive, which would require an increase in the selling price of the products.

    Doing that would also help avoid unnecessary shipment costs.

    Build a good brand

    See the business as a part of you, and do not sleep on it.

    Utilize social media

    Social media is the new and improved marketing platform.

    Set up a page on all social platforms, especially if your business is a start-up.

    Having a physical store is unnecessary. In addition, renting a place for a startup business is not cost-effective.

    Try and avoid extra expenses in any way possible.


    Know your niche and what they want. This will help you sell more and prevent product waste.

    Right mindset

    Be positive about your business and work hard toward it. Invest positive energy in your trade.

    Set targets and put necessary measures in place.

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    Identified as Katongo Musongole, the young lady said she always wanted to have her own business.

    She started by selling underwear while in school, and the business picked up, leading to the launch of her clothing company.

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    Katongo, a certified clinical officer, chose to put her papers ”aside” and start a hustle to get herself those extra ”chums”.

    The woman who still works for Wusakile mine Hospital in Zambia chose to make herself a CEO of 99-Fashion Closet, a clothing line dressing many of her countrymen for a couple of months now.


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