Can Whitmarsh appointment help Aston succeed where its F1 rivals failed?

The return of Martin Whitmarsh to Formula 1 is the latest move by Lawrence Stroll to give his investment in Aston Martin – both the car company and the racing team – every chance of success.

Stroll likes heavy hitters with a proven track record. Witness his appointment of former Mercedes-AMG boss Tobias Moers, tasked with reversing Aston Martin’s sales and fortunes on the stock market, and one-time Inter Milan CEO Jefferson Slack as the F1 team’s managing director – commercial and marketing.

READ  Commercial real estate leasing roundup

Leave a Reply

Your email address will not be published. Required fields are marked *